Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model.
| Autor: | Givon, Moshe M.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p58-62. 5p. 2 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|