Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research.
| Autor: | Perreault, Jr., William D.1, Young, Forrest W.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1980, Vol. 17 Issue 1, p1-13. 13p. 1 Diagram, 6 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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