A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium.
| Autor: | Mizerski, Richard W.1, Allison, Neil K.2, Calvert, Stephen3 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1980, Vol. 17 Issue 3, p341-348. 8p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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