Using MCA to Segment New Car Markets.
| Autor: | Peters, William H.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug1970, Vol. 7 Issue 3, p360-363. 4p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Peters, William H.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug1970, Vol. 7 Issue 3, p360-363. 4p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|