The Dissonance Model in Post-Decision Product Evaluation.
| Autor: | Cohen, Joe B.1, Goldberg, Marvin E.2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug1970, Vol. 7 Issue 3, p315-321. 7p. 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Cohen, Joe B.1, Goldberg, Marvin E.2 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Aug1970, Vol. 7 Issue 3, p315-321. 7p. 10 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|