Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household.
| Autor: | KALWANI, MANOHAR U.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov80, Vol. 17 Issue 4, p547-551. 5p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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