A Comparison of Factors Affecting Use of Marketing Information in Consumer and Industrial Firms.
| Autor: | Deshpande, Rohit1,2, Zaltman, Gerald3 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1987, Vol. 24 Issue 1, p114-118. 5p. 1 Diagram, 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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