Prediction of New Product Performance: An Analytical Approach.
| Autor: | Claycamp, Henry J.1, Liddy, Lucien E.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov69, Vol. 6 Issue 4, p414-420. 7p. 1 Diagram, 3 Charts, 3 Graphs. |
| Databáze: | Business Source Ultimate |
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