Measuring Consumer Attitudes Toward the Marketplace With Tailored Interviews.
| Autor: | BALASUBRAMANIAN, SIVA K.1, KAMAKURA, WAGNER A.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1989, Vol. 26 Issue 3, p311-326. 16p. 1 Chart, 8 Graphs. |
| Databáze: | Business Source Ultimate |
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