Two-Sided Versus One-Sided Appeals: A Cognitive Perspective on Argumentation, Source Derogation, and the Effect of Disconfirming Trial on Belief Change.
| Autor: | Kamins, Michael A.1, Assael, Henry2 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1987, Vol. 24 Issue 1, p29-39. 11p. 2 Charts. |
| Databáze: | Business Source Ultimate |
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