Consumer Preferences for Alternative Retail Credit Terms: A Concept Test of the Effects of Consumer Legislation.
| Autor: | Walker Jr., Orville C.1, Sauter, Richard F.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1974, Vol. 11 Issue 1, p70-78. 9p. 1 Diagram, 5 Charts, 2 Graphs. |
| Databáze: | Business Source Ultimate |
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