Understanding Marketing Strategy and Differential Advantage.
| Autor: | Cook Jr., Victor J.1 |
|---|---|
| Zdroj: | Journal of Marketing. Spring85, Vol. 49 Issue 2, p137-142. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Cook Jr., Victor J.1 |
|---|---|
| Zdroj: | Journal of Marketing. Spring85, Vol. 49 Issue 2, p137-142. 6p. 1 Chart. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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