Psychographics: A Critical Review .
| Autor: | Wells, William D.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May75, Vol. 12 Issue 2, p196-213. 18p. 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Wells, William D.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May75, Vol. 12 Issue 2, p196-213. 18p. 7 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|