Time and Accuracy Measures for Alternative Multidimensional Scaling Data Collection Methods.
| Autor: | Henry, Walter A.1, Stumpf, Robert V.2 |
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| Zdroj: | Journal of Marketing Research (JMR). May75, Vol. 12 Issue 2, p165-170. 6p. 1 Diagram, 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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