Media Models for the Industrial Goods Advertiser--A Do-it-yourself Opportunity.
| Autor: | Boyd Jr., Harper W.1,2, Claycamp, Henry J.3, McClelland, Charles W.4 |
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| Zdroj: | Journal of Marketing. Apr1970, Vol. 34 Issue 2, p23-27. 5p. 3 Black and White Photographs. |
| Databáze: | Business Source Ultimate |
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