The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research.
| Autor: | Cohen, Joel B.1, Fishbein, Martin2, Ahtola, Olli T.3 |
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| Zdroj: | Journal of Marketing Research (JMR). Nov72, Vol. 9 Issue 4, p456-460. 5p. |
| Databáze: | Business Source Ultimate |
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