Multidimensional Unfolding of Profile Data: A Discussion and Illustration With Attention to Badness-of-Fit.
| Autor: | Percy, Larry H.1 |
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| Zdroj: | Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p93-99. 7p. 5 Charts, 4 Graphs. |
| Databáze: | Business Source Ultimate |
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