The Vector Model of Preferences: An Alternative to the Fishbein Model.
| Autor: | Ahtola, Olli T.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p52-59. 8p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Ahtola, Olli T.1 |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). Feb1975, Vol. 12 Issue 1, p52-59. 8p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|