Prepurchase Information Seeking for New Cars and Major Household Appliances.
| Autor: | Newman, Joseph W.1, Staelin, Richard2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1972, Vol. 9 Issue 3, p249-257. 9p. 1 Diagram, 4 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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