Marketing Management/ Marketing Management/ Marketing Management Readings (Book Review).
| Autor: | Lusch, Robert F.1, de Kluyver, Cornelis A.2 |
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| Zdroj: | Journal of Marketing. Jul86, Vol. 50 Issue 3, p132-133. 2p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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