Product Performance and Consumer Satisfaction: A New Concept.
| Autor: | Swan, John E.1, Combs, Linda Jones2 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1976, Vol. 40 Issue 2, p25-33. 9p. 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Swan, John E.1, Combs, Linda Jones2 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1976, Vol. 40 Issue 2, p25-33. 9p. 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|