The Application of Attitude Immunization Techniques in Marketing.

Autor:	Bither, Stewart W.1, Dolich, Ira J.1, Nell, Elaine B.2
Zdroj:	Journal of Marketing Research (JMR). Feb1971, Vol. 8 Issue 1, p56-61. 6p. 6 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu