. . . COMPUTER ABSTRACTS.
| Autor: | Perreault Jr., William D.1, Darden, William R., Brown, C. M.2, Hammond, A. W.3, Warwick, Kenneth M. |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1975, Vol. 12 Issue 3, p343-346. 4p. 1 Chart, 1 Graph. |
| Databáze: | Business Source Ultimate |
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