. . . COMPUTER ABSTRACTS.
Autor: | Perreault Jr., William D.1, Darden, William R., Brown, C. M.2, Hammond, A. W.3, Warwick, Kenneth M. |
---|---|
Zdroj: | Journal of Marketing Research (JMR). Aug1975, Vol. 12 Issue 3, p343-346. 4p. 1 Chart, 1 Graph. |
Databáze: | Business Source Ultimate |
Externí odkaz: |