Embedded Influence Patterns in Organizational Buying Systems.
Autor: | Ronchetto Jr., John A.1, Hutt, Michael D.2, Reingen, Peter H.2 |
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Zdroj: | Journal of Marketing. Oct89, Vol. 53 Issue 4, p51-62. 12p. 1 Diagram, 2 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |