Television Program Types.
| Autor: | Frank, Ronald E.1, Becknell, James C.2, Clokey, James D. |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May71, Vol. 8 Issue 2, p204-211. 8p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Frank, Ronald E.1, Becknell, James C.2, Clokey, James D. |
|---|---|
| Zdroj: | Journal of Marketing Research (JMR). May71, Vol. 8 Issue 2, p204-211. 8p. 6 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|