The Politics of Marketing: Analyzing the Parallel Political Marketplace.
| Autor: | Hutt, Michael D.1, Mokwa, Michael P.1, Shapiro, Stanley J.2 |
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| Zdroj: | Journal of Marketing. Jan86, Vol. 50 Issue 1, p40-51. 12p. 2 Diagrams, 1 Chart. |
| Databáze: | Business Source Ultimate |
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