A Note on a Simultaneous-Equation Regression Study of Advertising and Sales of Cigarettes.
| Autor: | Dominguez, Luis V.1, Page, Albert L.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1971, Vol. 8 Issue 3, p386-387. 2p. |
| Databáze: | Business Source Ultimate |
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