Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle.

Autor:	Lambkin, Mary1, Day, George S.2
Zdroj:	Journal of Marketing. Jul89, Vol. 53 Issue 3, p4-20. 17p. 2 Diagrams, 2 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu