Five Dimensions of the Industrial Adoption Process.
| Autor: | Ozanne, Urban B.1, Churchill Jr., Gilbert A.2 |
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| Zdroj: | Journal of Marketing Research (JMR). Aug1971, Vol. 8 Issue 3, p322-328. 7p. 1 Diagram, 3 Charts. |
| Databáze: | Business Source Ultimate |
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