Dealer Dependence Levels and Reciprocal Actions in a Channel of Distribution in a Developing Country.

Autor: Frazier, Gary L.1, Gill, James D.2, Kale, Sudhir H.3
Zdroj: Journal of Marketing. Jan89, Vol. 53 Issue 1, p50-69. 20p. 2 Diagrams, 5 Charts.
Databáze: Business Source Ultimate