THE NATURE OF PRODUCT LIFE CYCLES FOR INDUSTRIAL GOODS BUSINESSES.
| Autor: | Thorelli, Hans B.1, Burnett, Stephen C.2 |
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| Zdroj: | Journal of Marketing. Fall81, Vol. 45 Issue 4, p97-108. 12p. 3 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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