THE IMPACT OF INFLATION ACCOUNTING ON MARKETING DECISIONS.
Autor: | Webster Jr., Frederick E.1, Largay III, James A.2, Stickney, Clyde P.3 |
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Zdroj: | Journal of Marketing. Fall80, Vol. 44 Issue 4, p9-17. 9p. 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |