THE EFFECTIVENESS OF BANK PREMIUMS.
| Autor: | Preston, Robert H.1, Dwyer, F. Robert2, Rudelius, William3 |
|---|---|
| Zdroj: | Journal of Marketing. Jul1978, Vol. 42 Issue 3, p96-101. 6p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Preston, Robert H.1, Dwyer, F. Robert2, Rudelius, William3 |
|---|---|
| Zdroj: | Journal of Marketing. Jul1978, Vol. 42 Issue 3, p96-101. 6p. 3 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|