TECHNICAL WORDING IN ADVERTISING: IMPLICATIONS FOR MARKET SEGMENTATION.

Autor:	Anderson, Rolph E.1,2, Jolson, Marvin A.3
Zdroj:	Journal of Marketing. Winter80, Vol. 44 Issue 1, p57-66. 10p. 3 Black and White Photographs, 1 Chart, 4 Graphs.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu