A Test of Positive Reinforcement of Customers.
Autor: | Carey, J. Ronald1, Clicque, Steven H.2, Leighton, Barbara A.3, Milton, Frank4 |
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Zdroj: | Journal of Marketing. Oct1976, Vol. 40 Issue 4, p98-100. 3p. |
Databáze: | Business Source Ultimate |
Externí odkaz: |