A MARKETING AUDIT USING A CONCEPTUAL MODEL OF CONSUMER BEHAVIOR: APPLICATION AND EVALUATION.
| Autor: | Tybout, Alice M.1, Hauser, John R.2 |
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| Zdroj: | Journal of Marketing. Summer81, Vol. 45 Issue 3, p82-101. 20p. 2 Diagrams, 10 Charts, 1 Graph. |
| Databáze: | Business Source Ultimate |
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