Is Advertising Wasteful?
| Autor: | Backman, Jules1,2 |
|---|---|
| Zdroj: | Journal of Marketing. Jan1968, Vol. 32 Issue 1, p2-8. 7p. 1 Black and White Photograph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Backman, Jules1,2 |
|---|---|
| Zdroj: | Journal of Marketing. Jan1968, Vol. 32 Issue 1, p2-8. 7p. 1 Black and White Photograph. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|