Product Positioning by Behavioral Life-styles.
| Autor: | Alpert, Lewis1, Gatty, Ronald2 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1969, Vol. 33 Issue 2, p65-69. 5p. 2 Black and White Photographs, 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|
| Autor: | Alpert, Lewis1, Gatty, Ronald2 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1969, Vol. 33 Issue 2, p65-69. 5p. 2 Black and White Photographs, 4 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|