CONSUMERS' PERCEPTIONS OF THE PRODUCT-USE SITUATION.
Autor: | Fennell, Geraldine1 |
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Zdroj: | Journal of Marketing. Apr1978, Vol. 42 Issue 2, p38-47. 10p. 1 Diagram, 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |
Autor: | Fennell, Geraldine1 |
---|---|
Zdroj: | Journal of Marketing. Apr1978, Vol. 42 Issue 2, p38-47. 10p. 1 Diagram, 3 Charts. |
Databáze: | Business Source Ultimate |
Externí odkaz: |