The "Corrective Advertising" Remedy of the FTC: An Experimental Evaluation.

Autor:	Dyer, Robert F.1, Kuehl, Philip G.2
Zdroj:	Journal of Marketing. Jan1974, Vol. 38 Issue 1, p48-54. 7p. 1 Chart, 1 Graph.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu