LETTERS TO THE EDITOR.
| Autor: | Baum, Arthur H.1, Engel, James F.2, Browne, William G.3, Brown, Daniel J.4, Jolson, Marvin A.5 |
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| Zdroj: | Journal of Marketing. Apr1978, Vol. 42 Issue 2, p10-135. 3p. 4 Charts. |
| Databáze: | Business Source Ultimate |
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