COORDINATING INTERNATIONAL ADVERTISING.
| Autor: | Peebles, Dean M.1, Ryans, John K., Jr.2, Vernon, Ivan R.3 |
|---|---|
| Zdroj: | Journal of Marketing. Jan1978, Vol. 42 Issue 1, p28-34. 7p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Peebles, Dean M.1, Ryans, John K., Jr.2, Vernon, Ivan R.3 |
|---|---|
| Zdroj: | Journal of Marketing. Jan1978, Vol. 42 Issue 1, p28-34. 7p. 1 Diagram. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|