Consumer Appraisal of Retail Price Advertisements.

Autor:	Fry, Joseph N.1, McDougall, Gordon H.2
Zdroj:	Journal of Marketing. Jul1974, Vol. 38 Issue 3, p64-67. 4p. 3 Charts.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu