LETTERS TO THE EDITOR.
| Autor: | Gross, Walter, Calabro, Pat J.1, Ruppel, Andrew2, Ross, Will H., Babcock, Ronald C.3, Weinberg, charles B.4, Lucas Jr., Henry C.5, Robertson, Dan H.6, Malec, John7, Peterson, Robin8 |
|---|---|
| Zdroj: | Journal of Marketing. Apr1977, Vol. 41 Issue 2, p8-151. 6p. 2 Charts. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|