Management by Objectives in Marketing: Philosophy, Process, and Problems.

Autor:	Etzel, Michael J.1, Ivancevich, John M.2
Zdroj:	Journal of Marketing. Oct1974, Vol. 38 Issue 4, p47-55. 9p. 1 Diagram, 1 Chart.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu