MARKETING ABSTRACTS.
| Autor: | Penn Jr., William S.1, Bearchell Jr., Charles A.2, Gross, Walter3, McNeal, James U.4 |
|---|---|
| Zdroj: | Journal of Marketing. Oct1973, Vol. 37 Issue 4, p95-118. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Penn Jr., William S.1, Bearchell Jr., Charles A.2, Gross, Walter3, McNeal, James U.4 |
|---|---|
| Zdroj: | Journal of Marketing. Oct1973, Vol. 37 Issue 4, p95-118. 24p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|