A General Model for Understanding Organizational Buying Behavior.

Autor:	Webster Jr., Frederick E.1, Wind, Yoram2
Zdroj:	Journal of Marketing. Apr1972, Vol. 36 Issue 2, p12-19. 8p. 1 Diagram, 1 Chart.
Databáze:	Business Source Ultimate
Externí odkaz:	Zobrazit plný text záznamu