Organizational Positioning in Retail Financial Services.
| Autor: | Devlin, James F.1, Ennew, Christine T.2,3, Mirza, Meera4 |
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| Zdroj: | Journal of Marketing Management. Jan-Apr1995, Vol. 11 Issue 1-3, p119-132. 14p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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