The Risks and Rewards of Design Investment.
| Autor: | Bruce, Margaret1, Potter, Stephen2, Roy, Robin3 |
|---|---|
| Zdroj: | Journal of Marketing Management. Jul1995, Vol. 11 Issue 5, p403-417. 15p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
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| Autor: | Bruce, Margaret1, Potter, Stephen2, Roy, Robin3 |
|---|---|
| Zdroj: | Journal of Marketing Management. Jul1995, Vol. 11 Issue 5, p403-417. 15p. |
| Databáze: | Business Source Ultimate |
| Externí odkaz: |
|